Andrea Reed, Artisanal Jeweler/Creative of A New Day, A New Dawn NYC, LLC
- The Brand
A New Day, A New Dawn NYC jewelry is handcrafted with love in the Bronx by a Harlem girl. What started as a small hobby in 2011 manifested into a small business in November of 2015.
The women's collections are the namesakes of Andrea's mother, three deceased grandmothers and close friends (The Mary Dots, Jessie's Hoops, The Leona Cabochons, Inez Loops, The Monet Chokers and Jediah's Oddities). The men's collections are named after Andrea's two deceased grandfathers, Booker's Collection and The Parham Links.
Each collection includes carefully sourced fair trade materials such as beads, fabrics and other findings from around the world. Our global partnerships, in Africa especially are a huge part of the brands unique look and on going growth.
- What's In A Name?
And And NYC, is an acronym for ‘A New Day, A New Dawn’. It a play on words from Nina Simone's "Feeling Good", one of the designers favorite songs.
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Facebook: AND AND NYC
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- The Designer
Andrea is a 15- year fashion/ visual stylist in the NYC area. Her resume includes a few major department stores and a host of freelance gigs such as styling models during NY Fashion Week, photo assistant, and assistant stylist (print, commercials and/or celebrities).
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